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Here is a summary of what’s covered in past issues.

Vol. 1, No. 1 (8 pages)

Overcoming "I Can Wait" Syndrome
How To Avoid Objections When Setting LTC Appointments By Phone
Convincing Children
How To Give A Group Presentation That Sells.

Vol. 2, No. 1 (8 pages)

Big Sales To Small Business
Selling Through Associations
New Sales Tools.

Vol. 1, No. 2 (8 pages)

How To Sell Inflation In A Deflationary Environment
Selling To The Small Business Market: Expert Advice
The Best LTC Lead Generation Idea
Converting LTC Seminar Attendees Into Hot Leads.

Vol. 2, No. 2 (12 pages)

Reverse Mortgages - Added Sales
Successful Senior Seminars
Worksites Sales Success.

Vol. 1, No. 3 (8 pages)

Replacing An Existing Policy (Do You or Don't You)
Get Your LTC Mailers Opened
Selling To Senior Couples
Generating Free Publicity In Senior Media.

Vol. 2, No. 3 (16 pages)

When Cost Is An Issue
The Impact of Divorce
Three Marketing Success Stories.

Vol. 1, No. 4 (8 pages)

Break Into The Bank Market
Radio Advertising That Works
One Sale: $365,000 In Premium.

Vol. 2, No. 4 (16 pages)

Drive Sales Thru P&C Agencies
Defeat for Medicaid Planners
The $478,000 Single Premium Sale
Consumer Advisory Targets Parents.

Vol. 3, No. 1 (16 pages)

Reduced Medicare = Sales Opportunities
Using LTCI to Transfer Assets
Right Message To Target Younger Prospects
Consumer Advisory Targets Home Care.

Vol. 4 No. 1 (32 pages)

Group LTCI Markets Poised for Growth
Worksite LTC: Fertile Grounds Best Practices for Building ER Sponsorship Winning Formula for An Association-Endorsed Program 1 Hospital - $1.2 Million of Premium
Who Buys In The Workplace

Vol. 3 No. 2 (16 pages)

Trends: Who’ll Buy? Who Won’t?
Sales Tip: When One Spouse Can’t Qualify
Business Advisory: Target C. Corps
Combating Competition.

Vol. 4 No. 2(24 pages)

A Close-Up of the Federal Family Plan
Prescription for Sales Success
Tips from the Top (21 top pros share)
Consumer Advisory: Federal Employees

Vol. 3 No. 3 (24 pages)

Call Attention to the Marriage Gap
Sales Idea: The LTCi Hat-Trick
Medicaid Estate Recovery Redefined
Consumer Advisory: Who'll Care When You're Go

Vol. 4 No. 3 (28 pages)

Selling Thru P&C Agencies
Working Successfully with Financial Planners
Unlocking Bank Sales
Tips from the Top (4 top pros share)
Artwork: 3-Part Stuffer for Mailings
Artwork: Postcard for CPAs

Vol. 3 No. 4 (28 pages)

What Gets Single Men to Buy
Selling to the Under 65 Market
Do Medicare Rules Impede Good Care
Consumer Advisory for Single Men

Vol. 4 No. 4

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